Torque Business
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A Lead Performance Platform

The sales and customer insights platform for auto recyclers

What happens when the phones stop ringing?

Torque doesn't just show you what needs doing, it does it: automated follow-up and Chirpy, our AI sales assistant, built on how auto recyclers actually sell. Your team approves what goes out.

Torque is a sales and customer insights platform for auto recyclers that reads a yard's Pinnacle data overnight, prioritises which quotes, leads and customers to follow up first, and then acts on it with automated follow-up and AI built on auto recycling industry knowledge.

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Works with Pinnacle. Read-only, updated overnight. Never writes back.

Torque Pit Wall Diagnostics view for a made-up demo yard, showing net sales, monthly goal, quotes that became sales, buying customers and credits, with a net sales by month chart
Pit Wall Diagnostics · example data from a made-up demo yard
The problem

The phone used to bring the work in. That world is shrinking.

Buyers are online, and the yards that can't see their pipeline or market to a clean customer list will watch the phone stop ringing. Your sales, quotes and customers are all in Pinnacle, but seeing them means fighting reports and exporting spreadsheets.

  • Quotes go cold because everyone got busy.
  • Good customers go quiet, and nobody notices until it's too late.
  • The team runs on gut feel, not numbers.
  • And you're told the answer is more leads.
How it works

Works with Pinnacle: read-only, updated overnight

Pinnacle stays your system of record for stock, quotes and invoices. Torque reads it overnight through a read-only connection and never writes back. Every number shows when it was last updated.

  1. 01

    Connect

    Torque reads your Pinnacle data overnight, read-only. Nothing to export, nothing to re-key.

  2. 02

    Identify

    Shows where opportunities exist, where leads are stalling and where revenue is being lost or left unrealised.

  3. 03

    Prioritise

    Highlights the customers, leads and quotes that need attention first.

  4. 04

    Act

    Drafts the follow-up, queues it and nudges the right person, so it actually goes out.

Read-only on PinnacleUpdated overnightEvery number shows when it was last updatedSet to your yard's own rules and goals
What you see

In Formula 1, the pit wall is the strategy desk beside the track. The driver only sees the car in front. The wall sees the whole race and calls the next move. Torque is that pit wall for the yard.

Pit Wall

Pit Wall: your yard's sales and customers on one screen

Four views, each answering a different commercial question, as of the last overnight update. A chart plugged into your yard system is a speedometer. The pit wall is the strategy call.

DiagnosticsBusiness performanceWhere is the business gaining or losing revenue opportunity?
PotentialCustomer valueWhat are customers worth today, and what value is still to be captured?
TuningLead conversionHow well is the team turning quotes into sales, with a sales-team leaderboard?
TractionLead generationIs your customer data clean enough to market to?
Growth Leads

Growth Leads: win back quiet customers and convert open quotes

A lead isn't only a new customer. Torque treats every chance of more revenue as a Growth Lead: a new prospect, an existing customer who could buy more, a lapsed customer who could come back, or a quote that hasn't converted yet.

If they didn't buy today, old-school recycling says they're gone. We call that a Growth Lead.

Pit Box

Pit Box: today's follow-up list, prioritised by dollars at stake

Growth Leads is the job list the wall hands the crew. Each morning the Pit Box turns it into a run sheet: stale quotes, quiet accounts and missed follow-ups in order, with the dollars at stake on every line and one button to act.

The team knows what to work on first without waiting to be told.

The CRM side

One customer record: the CRM side of Torque, built for recyclers

Open quotes, last order, buying rhythm, account status and their salesperson on one timeline, so every conversation starts with the full story.

Clean data

Data Leaks: find and fix gaps in your customer data

Missing emails and mobiles, duplicate accounts and junk names become tasks with a best-practice fix. Fix it in Pinnacle, tick it in Torque, and the next overnight update checks it's done.

Your rules

Set to your yard, not someone else's

Every yard measures differently. We set Torque to your rules, your goals and your benchmarks, measured against your own data.

Automation and AI

Not just reports: Torque acts on what it finds

A dashboard tells you yesterday's sales. Torque tells you who to chase, drafts the follow-up and puts it in front of the right person, using what we know about how auto recyclers actually sell. A person on your team approves every send.

Dash

See it

The Pit Wall, Growth Leads and Pit Box show what needs doing, from your Pinnacle data, updated overnight.

Engine

Act on it

Torque drafts quote follow-ups and win-backs, queues them and nudges the right person.

Full Throttle

Let Chirpy help

Chirpy suggests the next best move and drafts it for your OK.

Engine

Engine: automated quote follow-up, drafted and queued for your team's OK

Torque doesn't stop at showing you the quote going cold. Engine drafts the follow-up, queues it and nudges the right person, so it actually goes out.

Email and text follow-up built for yards: "here's your quote", thank-yous after an order, quote-going-cold reminders and win-backs for quiet accounts. Nothing reaches a customer until someone on your team approves it, and bulk sends are checked by a real person first.

Chirpy · on Full Throttle

Meet Chirpy, your AI sales assistant who suggests the next best move (on Full Throttle)

Chirpy works on your yard's own data. She gives every person a morning briefing, answers plain-English questions like "Show me customers who haven't ordered in 90 days", shows where every answer came from and when it was last updated, and drafts the next move for your OK.

Chirpy knows how auto recyclers sell, from quotes and parts to repeat buyers, so she doesn't just answer questions: she suggests the next best move and drafts it for your OK. Chirpy comes with Full Throttle, our top plan. She's also available as her own product.

Plans

Choose how much Torque does for you

Choose whether Torque shows you what needs doing, or does it too.

See it

Dash

Insights only, from your Pinnacle data, updated overnight.

  • Pit Wall
  • Growth Leads
  • Pit Box
  • Customer record
  • Data Leaks

Act on it

Engine

Everything in Dash, plus automation.

  • Quote follow-ups and win-backs drafted and queued
  • Nudges the right person
  • Automated follow-up sequences
  • Every send approved by your team

Let Chirpy help

Full Throttle

Everything in Engine, plus Chirpy, your AI sales assistant built on how auto recyclers sell.

  • Chirpy suggests the next best move and drafts it for your OK
  • Auto-branded reports
  • Marketing advice delivered as reports
  • Chirpy is also available as her own product

Pricing depends on your yard. Book a demo and we'll walk you through it.Running more than one yard? Talk to us about a group plan.

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FAQ

Questions auto recyclers ask

Is Torque a CRM?

Much more than a CRM. It brings lead tracking, follow-up, customer value and performance insights together for auto recyclers.

Does Torque replace my yard management system?

No. Pinnacle stays your system of record. Torque reads it overnight through a read-only connection and never writes back.

Which yard management systems does Torque work with?

Pinnacle today.

How up to date is the data?

Updated overnight. Every number shows when it was last updated.

Does Torque just report, or does it take action?

It takes action. On Engine and Full Throttle, Torque drafts quote follow-ups and win-back messages, queues them and nudges the right person to send them. On Full Throttle, Chirpy also suggests the next best move. Dash, our first plan, is insights only.

Does anything get sent to customers automatically?

No. Torque drafts and queues follow-ups automatically, but nothing reaches a customer until someone on your team approves it. Your team sends one-to-one messages, and bulk sends are checked by a real person before they go.

Is Chirpy included in every plan?

Chirpy, our AI sales assistant, comes with Full Throttle, our top plan. She's also available as her own product.

Who is Torque for?

Auto recyclers, auto wreckers and salvage yards that run Pinnacle. It's built by people who know auto recycling, around how yards actually sell: quotes, parts and repeat buyers.


Book a demo

See Torque in flight

No slides, no fluff: we'll walk you through Torque on a demo yard and show you where your Growth Leads are hiding.

  • Pick a time that suits you
  • See the Pit Wall, Pit Box, Engine and Chirpy
  • Talk through what Torque would look like for your yard
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